diff --git a/README.md b/README.md
index b0ba010c7..e4c03c37b 100644
--- a/README.md
+++ b/README.md
@@ -1,73 +1,95 @@
-<a href="https://caddyserver.com"><img src="https://caddyserver.com/resources/images/caddy-lower.png" alt="Caddy" width="350"></a>
+<p align="center">
+	<a href="https://caddyserver.com"><img src="https://cloud.githubusercontent.com/assets/1128849/25305033/12916fce-2731-11e7-86ec-580d4d31cb16.png" alt="Caddy" width="400"></a>
+</p>
+<h3 align="center">Every Site on HTTPS <!-- Serve Confidently. --></h3>
+<p align="center">Caddy is a general-purpose HTTP/2 web server that serves HTTPS by default.</p>
+<p align="center">
+	<a href="https://travis-ci.org/mholt/caddy"><img src="https://img.shields.io/travis/mholt/caddy.svg?label=linux+build"></a>
+	<a href="https://ci.appveyor.com/project/mholt/caddy"><img src="https://img.shields.io/appveyor/ci/mholt/caddy.svg?label=windows+build"></a>
+	<a href="https://godoc.org/github.com/mholt/caddy"><img src="https://img.shields.io/badge/godoc-reference-blue.svg"></a>
+	<a href="https://goreportcard.com/report/mholt/caddy"><img src="https://goreportcard.com/badge/github.com/mholt/caddy"></a>
+	<br>
+	<a href="https://twitter.com/caddyserver" title="@caddyserver on Twitter"><img src="https://img.shields.io/badge/twitter-@caddyserver-55acee.svg" alt="@caddyserver on Twitter"></a>
+	<a href="https://forum.caddyserver.com" title="Caddy Forum"><img src="https://img.shields.io/badge/community-forum-ff69b4.svg" alt="Caddy Forum"></a>
+	<a href="https://sourcegraph.com/github.com/mholt/caddy?badge" title="Caddy on Sourcegraph"><img src="https://sourcegraph.com/github.com/mholt/caddy/-/badge.svg" alt="Caddy on Sourcegraph"></a>
+</p>
+<p align="center">
+	<a href="https://caddyserver.com/download">Download</a> ·
+	<a href="https://caddyserver.com/docs">Documentation</a> ·
+	<a href="https://forum.caddyserver.com">Community</a>
+</p>
 
-[![community](https://img.shields.io/badge/community-forum-ff69b4.svg?style=flat-square)](https://forum.caddyserver.com) [![twitter](https://img.shields.io/badge/twitter-@caddyserver-55acee.svg?style=flat-square)](https://twitter.com/caddyserver) [![Documentation](https://img.shields.io/badge/godoc-reference-blue.svg?style=flat-square)](https://godoc.org/github.com/mholt/caddy) [![Linux Build Status](https://img.shields.io/travis/mholt/caddy.svg?style=flat-square&label=linux+build)](https://travis-ci.org/mholt/caddy) [![Windows Build Status](https://img.shields.io/appveyor/ci/mholt/caddy.svg?style=flat-square&label=windows+build)](https://ci.appveyor.com/project/mholt/caddy)
-[![Go Report Card](https://goreportcard.com/badge/github.com/mholt/caddy?style=flat-square)](https://goreportcard.com/report/mholt/caddy)
-[![Sourcegraph Badge](https://sourcegraph.com/github.com/mholt/caddy/-/badge.svg)](https://sourcegraph.com/github.com/mholt/caddy?badge)
+---
 
+Caddy is fast, easy to use, and makes you more productive.
 
-Caddy is a general-purpose web server for Windows, Mac, Linux, BSD, and
-[Android](https://github.com/mholt/caddy/wiki/Running-Caddy-on-Android). It is
-a capable but easier alternative to other popular web servers.
-
-[Releases](https://github.com/mholt/caddy/releases) ·
-[User Guide](https://caddyserver.com/docs) ·
-[Community](https://forum.caddyserver.com)
-
-**Attend the [Caddy launch event](https://www.facebook.com/events/1413078512092363/) on April 20! It's free, and we will try to get a live stream going.**
-
-<a href="https://www.facebook.com/events/1413078512092363/"><img src="http://i.imgur.com/CjGICWU.png" alt="Caddy launch event" width="500"></a>
-
-Try browsing [the code on Sourcegraph](https://sourcegraph.com/github.com/mholt/caddy)!
+Available for Windows, Mac, Linux, BSD, Solaris, and [Android](https://github.com/mholt/caddy/wiki/Running-Caddy-on-Android).
 
 ## Menu
 
 - [Features](#features)
+- [Install](#install)
 - [Quick Start](#quick-start)
-- [Running from Source](#running-from-source)
 - [Running in Production](#running-in-production)
 - [Contributing](#contributing)
+- [Donors](#donors)
 - [About the Project](#about-the-project)
 
-
-
 ## Features
 
-- **Easy configuration** with Caddyfile
-- **Automatic HTTPS** via [Let's Encrypt](https://letsencrypt.org); Caddy
-obtains and manages all cryptographic assets for you
-- **HTTP/2** enabled by default (powered by Go standard library)
-- **Virtual hosting** for hundreds of sites per server instance, including TLS
-SNI
+- **Easy configuration** with the Caddyfile
+- **Automatic HTTPS** on by default (via [Let's Encrypt](https://letsencrypt.org))
+- **HTTP/2** by default
+- **Virtual hosting** so multiple sites just work
 - Experimental **QUIC support** for those that like speed
 - TLS session ticket **key rotation** for more secure connections
-- **Brilliant extensibility** so Caddy can be customized for your needs
+- **Extensible with plugins** because a convenient web server is a helpful one
 - **Runs anywhere** with **no external dependencies** (not even libc)
 
+There's way more, too! [See all features built into Caddy.](https://caddyserver.com/features) On top of all those, Caddy does even more with plugins: choose which plugins you want at [download](https://caddyserver.com/download).
 
 
-## Quick Start
+## Install
 
-Caddy binaries have no dependencies and are available for every platform.
-Install Caddy any one of these ways:
+Caddy binaries have no dependencies and are available for every platform. Get Caddy any one of these ways:
 
 - **[Download page](https://caddyserver.com/download)** allows you to
 customize your build in the browser
 - **[Latest release](https://github.com/mholt/caddy/releases/latest)** for
-pre-built binaries
-- **curl [getcaddy.com](https://getcaddy.com)** for auto install:
-`curl https://getcaddy.com | bash`
+pre-built, vanilla binaries
+- **go get** to build from source: `go get github.com/mholt/caddy/caddy` (requires Go 1.8 or newer)
 
-Once `caddy` is in your PATH, you can `cd` to your website's folder and run
-`caddy` to serve it. By default, Caddy serves the current directory at
-[localhost:2015](http://localhost:2015).
+Then make sure the `caddy` binary is in your PATH.
 
-To customize how your site is served, create a file named Caddyfile by your
-site and paste this into it:
+
+## Quick Start
+
+To serve static files from the current working directory, run:
+
+```
+caddy
+```
+
+Caddy's default port is 2015, so open your browser to [http://localhost:2015](http://localhost:2015).
+
+### Go from 0 to HTTPS in 5 seconds
+
+If the `caddy` binary has permission to bind to low ports and your domain name's DNS records point to the machine you're on:
+
+```
+caddy -host example.com
+```
+
+This command serves static files from the current directory over HTTPS. Certificates are automatically obtained and renewed for you!
+
+### Customizing your site
+
+To customize how your site is served, create a file named Caddyfile by your site and paste this into it:
 
 ```plain
 localhost
 
-gzip
+push
 browse
 websocket /echo cat
 ext    .html
@@ -76,93 +98,59 @@ proxy  /api 127.0.0.1:7005
 header /api Access-Control-Allow-Origin *
 ```
 
-When you run `caddy` in that directory, it will automatically find and use
-that Caddyfile to configure itself.
+When you run `caddy` in that directory, it will automatically find and use that Caddyfile.
 
-This simple file enables compression, allows directory browsing (for folders
-without an index file), hosts a WebSocket echo server at /echo, serves clean
-URLs, logs requests to access.log, proxies all API requests to a backend on
-port 7005, and adds the coveted  `Access-Control-Allow-Origin: *` header for
-all responses from the API.
+This simple file enables server push (via Link headers), allows directory browsing (for folders without an index file), hosts a WebSocket echo server at /echo, serves clean URLs, logs requests to an access log, proxies all API requests to a backend on port 7005, and adds the coveted  `Access-Control-Allow-Origin: *` header for all responses from the API.
 
 Wow! Caddy can do a lot with just a few lines.
 
-To host multiple sites and do more with the Caddyfile, please see the
-[Caddyfile documentation](https://caddyserver.com/docs/caddyfile).
+### Doing more with Caddy
 
-Note that production sites are served over
-[HTTPS by default](https://caddyserver.com/docs/automatic-https).
+To host multiple sites and do more with the Caddyfile, please see the [Caddyfile tutorial](https://caddyserver.com/tutorial/caddyfile).
 
-Caddy has a command line interface. Run `caddy -h` to view basic help or see
-the [CLI documentation](https://caddyserver.com/docs/cli) for details.
-
-**Running as root:** We advise against this. You can still listen on ports
-< 1024 using setcap like so: `sudo setcap cap_net_bind_service=+ep ./caddy`
-
-
-
-## Running from Source
-
-Note: You will need **[Go 1.8](https://golang.org/dl/)** or newer.
-
-1. `go get github.com/mholt/caddy/caddy`
-2. `cd` into your website's directory
-3. Run `caddy` (assuming `$GOPATH/bin` is in your `$PATH`)
-
-Caddy's `main()` is in the caddy subfolder. To recompile Caddy, use
-`build.bash` found in that folder.
+Sites with qualifying hostnames are served over [HTTPS by default](https://caddyserver.com/docs/automatic-https).
 
+Caddy has a command line interface. Run `caddy -h` to view basic help or see the [CLI documentation](https://caddyserver.com/docs/cli) for details.
 
 
 ## Running in Production
 
-The Caddy project does not officially maintain any system-specific
-integrations, but your download file includes
-[unofficial resources](https://github.com/mholt/caddy/tree/master/dist/init)
-contributed by the community that you may find helpful for running Caddy in
-production.
+Caddy is production-ready if you find it to be a good fit for your site and workflow.
 
-How you choose to run Caddy is up to you. Many users are satisfied with
-`nohup caddy &`. Others use `screen`. Users who need Caddy to come back up
-after reboots either do so in the script that caused the reboot, add a command
-to an init script, or configure a service with their OS.
+**Running as root:** We advise against this. You can still listen on ports < 1024 on Linux using setcap like so: `sudo setcap cap_net_bind_service=+ep ./caddy`
 
+The Caddy project does not officially maintain any system-specific integrations nor suggest how to administer your own system. But your download file includes [unofficial resources](https://github.com/mholt/caddy/tree/master/dist/init) contributed by the community that you may find helpful for running Caddy in production.
+
+How you choose to run Caddy is up to you. Many users are satisfied with `nohup caddy &`. Others use `screen`. Users who need Caddy to come back up after reboots either do so in the script that caused the reboot, add a command to an init script, or configure a service with their OS.
 
 
 ## Contributing
 
-**[Join our community](https://forum.caddyserver.com) where you can chat with
-other Caddy users and developers!**
+**[Join our forum](https://forum.caddyserver.com) where you can chat with other Caddy users and developers!**
 
-Please see our [contributing guidelines](https://github.com/mholt/caddy/blob/master/CONTRIBUTING.md)
-and check out the [developer wiki](https://github.com/mholt/caddy/wiki).
+Please see our [contributing guidelines](https://github.com/mholt/caddy/blob/master/CONTRIBUTING.md). If you want to write a plugin, check out the [developer wiki](https://github.com/mholt/caddy/wiki).
 
-We use GitHub issues and pull requests only for discussing bug reports and
-the development of specific changes. We welcome all other topics on the
-[forum](https://forum.caddyserver.com)!
+We use GitHub issues and pull requests only for discussing bug reports and the development of specific changes. We welcome all other topics on the [forum](https://forum.caddyserver.com)!
 
-If you want to contribute to the documentation, please submit pull requests to [caddyserver/caddyserver.com](https://github.com/caddyserver/caddyserver.com).
+If you want to contribute to the documentation, please submit pull requests to [caddyserver/website](https://github.com/caddyserver/website).
 
 Thanks for making Caddy -- and the Web -- better!
 
-Special thanks to
-[![DigitalOcean](https://i.imgur.com/sfGr0eY.png)](https://www.digitalocean.com)
-for hosting the Caddy project.
 
+## Donors
+
+- [DigitalOcean](https://m.do.co/c/6d7bdafccf96) is hosting the Caddy project.
+- [DNSimple](https://dnsimple.link/resolving-caddy) provides DNS services for Caddy's sites.
+- [DNS Spy](https://dnsspy.io) keeps an eye on Caddy's DNS properties.
+
+We thank them for their services. **If you want to help keep Caddy free, please [become a sponsor](https://caddyserver.com/pricing)!**
 
 
 ## About the Project
 
-Caddy was born out of the need for a "batteries-included" web server that runs
-anywhere and doesn't have to take its configuration with it. Caddy took
-inspiration from [spark](https://github.com/rif/spark),
-[nginx](https://github.com/nginx/nginx), lighttpd,
-[Websocketd](https://github.com/joewalnes/websocketd)
-and [Vagrant](https://www.vagrantup.com/),
-which provides a pleasant mixture of features from each of them.
+Caddy was born out of the need for a "batteries-included" web server that runs anywhere and doesn't have to take its configuration with it. Caddy took inspiration from [spark](https://github.com/rif/spark), [nginx](https://github.com/nginx/nginx), lighttpd,
+[Websocketd](https://github.com/joewalnes/websocketd) and [Vagrant](https://www.vagrantup.com/), which provides a pleasant mixture of features from each of them.
 
-**The name "Caddy":** The name of the software is "Caddy", not "Caddy Server"
-or "CaddyServer". Please call it "Caddy" or, if you wish to clarify, "the
-Caddy web server". See [brand guidelines](https://caddyserver.com/brand).
+**The name "Caddy":** The name of the software is "Caddy", not "Caddy Server" or "CaddyServer". Please call it "Caddy" or, if you wish to clarify, "the Caddy web server". See [brand guidelines](https://caddyserver.com/brand).
 
 *Author on Twitter: [@mholt6](https://twitter.com/mholt6)*